Omdesign's Unique Packaging Design Wins Golden A' Design Award

Portuguese Advertising Agency Omdesign's Innovative Beer Packaging Design Recognized for its Originality and Functionality

Since its inception in 1998, Omdesign has been offering its partners and clients a special, customised, and exclusive edition of a present for Christmas. For each edition, the agency selects a wine or beer and creates a special edition with a simple, original, and limited label, along with a premium packaging. This tradition reflects the agency's motto: 'Sharing our values with you since 1998'.

Omdesign's unique packaging design for the Imperial Stout-type craft beer was developed in partnership with Unicer, the largest Portuguese beverage-producing company. The packaging's design is fully customised and unique, featuring a label and packaging that were both created and produced by Omdesign. The label even includes the history of this beer, which was created in the 18th century.

The packaging box, made of wood, cardboard, and string, harks back to traditional methods of carrying and packaging bottles. Designed to display and transport the bottles without any type of closing accessory, the box is slotted together, wrapped in cardboard, and secured with a magnet. This design not only ensures secure transportation but also allows the box to be used as a tray for serving the beer with a light meal once it's flattened out.

The project, which started in October 2014 in Porto, Portugal, and finished in December, posed a creative challenge for the agency. The task was to use different elements that refer back to the beer's universe, while reflecting the authenticity of this beer, a value that is also common to the agency. Despite these challenges, Omdesign successfully created a design that is both functional and aesthetically pleasing.

Omdesign's innovative packaging design has been recognized with the Golden A' Design Award, a prestigious accolade granted to marvelous, outstanding, and trendsetting creations that reflect the designer's prodigy and wisdom. These venerated products and bright ideas advance art, science, design, and technology, embodying extraordinary excellence and significantly impacting the world with their desirable characteristics.

In conclusion, Omdesign's unique packaging design for the Imperial Stout-type craft beer is a testament to the agency's commitment to innovation, functionality, and aesthetics. The recognition from the Golden A' Design Award further cements Omdesign's position as a leader in the field of design and innovation.